# Privacy Policy

CountUp is a web service that is provided by Strive Studio UG, registered HRB 217657 B and located in Lohmühlenstraße 65, 12435 Berlin, Germany.

Our goal with CountUp is to provide a web analytics tool that is easy to use and that you can trust. Therefore we deeply care about your privacy. Whether you are a visitor of the CountUp website or you are using our web analytics service, we want to make sure your data is kept safe and handled with the utmost respect and transparency. We also collect only the data necessary and keep it as long as necessary.

We are committed to strictly follow GDPR, CCPA, PECR and other key privacy regulations for both our website and the CountUp service.

The purpose of this policy is to clearly explain what data we collect and why, how we manage it, and your rights concerning your data.

# 1. For visitors of the CountUp Website

The privacy of our website visitors is important to us. If you are just using the CountUp website, then you can rest assured that:

  • No personal information is collected, all data is anonymous and aggregate only
  • No information is stored in the browser using cookies or similar technologies
  • No information is shared with any advertising companies or other third parties in general
  • No information is monitized or harvested for personal or behavioral trends in any way

We use our own service CountUp on our website to collect anonymous usage data for statistical purposes. Our goal is to understand overall trends in our website traffic, it's not to track individual visitors. We do not profile individual visitors and we do not share this data with anyone.

CountUp does not store any personal identifiable information. Data collected is anonymous and includes referring websites, top pages, visit duration, information from the devices (type, operating system, country, browser) and more. You can find a complete list of all collected data points here.

If you choose to contact us, we will process your name and email address as provided by you.

# 2. For users of the CountUp Webservice

# Data Collection and Usage

When you sign up for a CountUp account, we collect your email address, password, and name. The email acts as both a communication channel and your login identifier, while we use your name for personalization in our communications.

Each time you login to CountUp, we store an entry with a set of identification tokens and your user information in your browsers local storage. This ensures that you remain logged in, eliminating the need to provide your credentials each time you access our platform. By signing up for CountUp, you grant us the permission to store this information in your browser, making it significantly more convenient for you to use our services.

We also use an additional local storage entry to store your personal application preferences, such as last selected date range or widget configiration on the dashboard. This further enhances your experience with our platform, by ensuring your personalized settings are consistently applied.

When you contact us for support or other reasons, we save your correspondence and email address. This ensures we have a context for any future interactions, helping us provide consistent service.

When you choose to upgrade to a paid plan, your payment details are managed externally through a Service called Paddle. For detailed information on how Paddle handles this data, please consult the Paddle Privacy Policy.

When we send you automated, transactional emails we do this using a service called Postmark. For a deeper understanding of their data practices, please review the Postmark Privacy Policy.

# Data Storage and Security

We prioritize the security and integrity of the data we collect. As such, all your data is only managed on servers located in the Germany and by providers that comply with the European Union's General Data Protection Regulation (GDPR).

All collected data is stored securely on database servers located in Frankfurt, Germany. These servers are professionally managed and maintained by Timescale Inc. For a comprehensive understanding of how your data is handled on their end, we recommend reviewing Timescale's privacy policy.

We use additional servers for hosting our website, web application and to provide a CDN for our tracking snippet. These servers are also located in Frankfurt Germany and are maintained by Digital Ocean LLC. For more information please consult the Digital Ocean Privacy Policy.

# Retention of Data

Your account details, such as email address, name, and associated data, are retained only as long as your account remains active. If you close your account, we will delete your personal data immediately, except where retention is necessary due to legal obligations or for legitimate business interests, such as fraud prevention or security measures.

Support-related interactions and the associated email addresses are stored for up to two years to ensure consistent service and assistance. This period aligns with standard business requirements and helps us maintain a history of our communications.

Billing details for CountUp' paid users managed through Paddle are retained in accordance with German commercial and tax regulations. This typically requires records to be kept for 6 or 10 years, depending on the type of document. For further clarity on Paddle's retention practices, consult the Paddle Privacy Policy.

As enshrined in the GDPR, you can request the deletion of your personal data at any time. Unless there's a compelling reason for data retention (e.g., legal or tax obligations), we will honor your request and delete the relevant data immediately, but not later then 7 business days.

# 3. Updates, Communication and Contact

We may update this policy as needed. Whenever we make a significant change to our policies, we will also announce them via email to our registered users.

If you have any questions, comments or concerns about this policy, your data or your rights with respect to your information, please contact us at [email protected].

Last updated: 2023-09-21