# What do we track

The goal of CountUp is to track overall trends in your website and not to track individual visitors. When using CountUp, all the site measurement is carried out anonymously.

Furthermore, we intend to track only the most essential data points and nothing beyond. Here is a complete list of data points we collect and store about your website visitors:

Data	Sample Value	Note
Page URL	https://www.countup.io/signup?utm_campaign=docs	We record the URL for every page viewed on your site to display the number of times each page has been viewed. Only the hostname, pathname, and specific query parameters like `ref`, `source`, `utm_source`, `utm_medium`, `utm_campaign`, `utm_term`, and `utm_content` are stored. We never retain the complete URL.
HTTP Referer	https://www.countup.io	We save the URI of the website that directed visitors to your tracked site. This helps display the number of users coming from external links.
Browser	Firefox	We keep details about the visitor's browser, but not its version. This data originates from the User-Agent HTTP header. Only the relevant information is stored, and the entire User-Agent is omitted.
Operating System	Windows 10	This gives insights into the OS your visitors employ. The data is sourced from the User-Agent HTTP header. Again, we only keep the necessary details, omitting the complete User-Agent.
Device Type	Desktop	By assessing the User-Agent and the screen's width, we categorize the visitor's device as Desktop, Tablet, or Mobile. Details like the full User-Agent and actual screen width aren't stored.
Browser Locale	de-DE	This gives insights about the languages visitors set their browser to and therefore probably understand. We source this from the navigator object of the browser.
Location	Germany, Hessen, Frankfurt	We utilize the visitor's IP to determine their location (country, region, city). Once used, the IP address is immediately removed, ensuring it's not saved in any database or logs.
UTM Parameters	utm_source, utm_medium, utm_campaign, utm_term, utm_content	If present, we copy and store the contents of utm and campaign parameters from the URL. This helps to gather insights about what marketing channels and campaigns work best.